Wednesday, 21 April 2010

Institutions and Audiences: The importance of cross media convergence and synergy in production, distribution and marketing

  • The entertainment music crossover (X Factor etc)
  • music and film – Warp Films, using the music distribution channel to sell DVDs of short films like Chris Morris’ My Wrongs

  • distribution via phones and internet, eg. Warp’s pioneering BLEEP mp3 and Wav download site that avoided DRM restrictions and hosted the tracks of other smaller labels now has had over 2 million downloads.
Posted by at
Labels: , ,

No comments:

Post a Comment

Note: only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)