Showing posts with label Jean Baudrillard. Show all posts
Showing posts with label Jean Baudrillard. Show all posts

Friday, 2 October 2009

Jean Baudrillard



Jean Baudrillard (July 27, 1929 – March 6, 2007) was a French cultural theorist, sociologist, philosopher, political commentator, and photographer. His work is frequently associated with postmodernism and post-structuralism.

Hyperreality-A Defintion

The central idea is that there is no longer a distinction between reality and its representing image, or simulacrum.

Baudrillard introduced the idea of hyperreality. He claimed that Disneyland is the best example for understanding how our reality works in the postmodern world - a place which is at the same time a real physical space, but also clearly a fictional, representational world.

You are familiar with basic semiotic ideasthat signs represent ideas, people or places. For Baudrillard, there is now only surface meaning; there is no longer any 'original' thing for the sign to represent - the sign is the meaning.

We inhabit a society made up entirely of simulacra-simulations of reality which replace any 'pure' relality. 'Pure' reality is thus replaced by the hyperreal where any boundary between the real and the imaginary is eroded. Baudrillard's work is an attempt to expose the 'open secret' that this is how we live and make sensse of the world in postmodern times.

From OCR Media Studies For A2. Author Julian McDougall.

Thursday, 24 September 2009

Simulacra and Simulation

Simulacra and Simulation (Simulacres et Simulation in French) is a philosophical treatise by Jean Baudrillard that discusses the interaction between reality, symbols and society.

“ The simulacrum is never that which conceals the truth--it is the truth which conceals that there is none. The simulacrum is true.[1] ”

Simulacra and Simulation is most known for its discussion of images, signs, and how they relate to the present day. Baudrillard claims that modern society has replaced all reality and meaning with symbols and signs, and that the human experience is of a simulation of reality rather than reality itself. The simulacra that Baudrillard refers to are signs of culture and media that create the perceived reality; Baudrillard believed that society has become so reliant on simulacra that it has lost contact with the real world on which the simulacra are based.