The Male Gaze Lesson

Find definitions for the following looks:

chocolate box
invitational
super smiler
romantic or sexual

(Marjorie Ferguson)

seductive
carefree
practical
comic
catalogue

(Trevor Millum)

Working in pairs choose an advert and analse apply the gaze theories (Laura Mulvey et al). Apply one of the looks (listed above) to your advert where appropriate.

The Male Gaze presentation

Representations

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The Male Gaze-homework

Find and analyse a film clip or advert that shows the male gaze.

The example is from The Mask (1994)



Thanks to Vicky Packwood for finding the clip.

Eva Mendes Calvin Klein advert

Freddie Ljungberg Calvin Klein advert