Laura and Amy-Where the hell is Matt?
Jamie and Theo-Scary maze game
Nat and Rhys-Potter puppet pals...
Sam and Robyn-Charlie bit my finger!
Emily and Stu-300
Caitlin and Jess-fatkid on a rollercoaster
Charles-Greatest freak out ever
Showing posts with label meme. Show all posts
Showing posts with label meme. Show all posts
Tuesday, 3 November 2009
Monday, 2 November 2009
Memes-groups
James-lolcats
Chris and Tom-Chuck Norris facts
Ash-Crazy Frog
Hollie and Sarah-badger badger badger
Heather-Dramatic Prairie Dogs
Laura and Lauren-Where the hell is Matt?
Beth-Daft Hands...
Connor and Josh-gospel
Memes-the lesson
In pairs make a powerpoint presentation of a meme of your choice.
*See the relevant entries on my blog to help you with this.
*There must be some negotiation between all groups as to which meme you present.
*No duplication allowed (write your meme on the board as soon as you've decided).
*Detail the genesis of the meme and how far it spread in the media eg.: when did it begin and how successful was it?
*What other media did it crossover into:tv/radio/advertising/music video
You will present your memes to the rest of the group on friday.
*See the relevant entries on my blog to help you with this.
*There must be some negotiation between all groups as to which meme you present.
*No duplication allowed (write your meme on the board as soon as you've decided).
*Detail the genesis of the meme and how far it spread in the media eg.: when did it begin and how successful was it?
*What other media did it crossover into:tv/radio/advertising/music video
You will present your memes to the rest of the group on friday.
Monday, 21 September 2009
Meme-a defintion
‘Meme’ is a popular term for describing the noticeable and often rapid uptake and spread of a particular idea in the form of written text, an image, a language ‘move’, or other piece or unit of cultural information (e.g., a catchphrase, a video clip, a recount of an event).
In research conducted by Lankshear and Knobel the key criteria for identifying a meme as a meme included:
• the meme is contagious, replicable, and has longevity (i.e., is discussed or passed on for longer than a period of a days)
• the meme encodes a recognizable element of cultural information, where cultural information is defined as some kind of meaningful idea, pattern, or chunk of ‘stuff’ that embodies and/or shapes some aspect of the ways of doing and being that are associated with belonging to a particular practice or group
• the meme is more or less wholly transmitted via electronic vehicles (e.g., email, websites, online discussion forums, chat spaces)
• the meme passes outside the shared affinity space within which it first came to prominence (e.g., insider-jokes generated within collaborative spaces such as Fark.com or SomethingAweful.com but that do not extend beyond the members of this space are not included in this analysis, which aims at examining memes that have a wide reach)
• the meme can be deemed ‘successful’ because it is strong enough or salient enough to capture online and offline broadcast media attention in the form of fullblown reports through to side-bar mentions in newspapers, television news reports or talk shows, widely-read trade publications and magazines.
Three broad elements that a successful meme may contain:
• Some element of humour, ranging from the quirky and offbeat, to chortle-worthy potty humour, to the bizarrely funny, to parodies, through to the acerbically ironic
• A rich kind of intertextuality, such as wry cross-references to different popular culture events, icons or phenomena, and/or
• Anomalous juxtapositions, usually of images
Taken from Memes and affinities: Cultural replication and literacy education
Michele Knobel and Colin Lankshear
Paper presented to the annual NRC, Miami, November 30, 2005.
In research conducted by Lankshear and Knobel the key criteria for identifying a meme as a meme included:
• the meme is contagious, replicable, and has longevity (i.e., is discussed or passed on for longer than a period of a days)
• the meme encodes a recognizable element of cultural information, where cultural information is defined as some kind of meaningful idea, pattern, or chunk of ‘stuff’ that embodies and/or shapes some aspect of the ways of doing and being that are associated with belonging to a particular practice or group
• the meme is more or less wholly transmitted via electronic vehicles (e.g., email, websites, online discussion forums, chat spaces)
• the meme passes outside the shared affinity space within which it first came to prominence (e.g., insider-jokes generated within collaborative spaces such as Fark.com or SomethingAweful.com but that do not extend beyond the members of this space are not included in this analysis, which aims at examining memes that have a wide reach)
• the meme can be deemed ‘successful’ because it is strong enough or salient enough to capture online and offline broadcast media attention in the form of fullblown reports through to side-bar mentions in newspapers, television news reports or talk shows, widely-read trade publications and magazines.
Three broad elements that a successful meme may contain:
• Some element of humour, ranging from the quirky and offbeat, to chortle-worthy potty humour, to the bizarrely funny, to parodies, through to the acerbically ironic
• A rich kind of intertextuality, such as wry cross-references to different popular culture events, icons or phenomena, and/or
• Anomalous juxtapositions, usually of images
Taken from Memes and affinities: Cultural replication and literacy education
Michele Knobel and Colin Lankshear
Paper presented to the annual NRC, Miami, November 30, 2005.
Friday, 17 July 2009
Cadbury Dairy Milk advert
Cadbury's Dairy Milk Advert of a Gorilla emotionally drumming to Phil Collins song "In The Air Tonight"
On 31st August 2007 Cadbury unveiled a £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins' track 'In the Air Tonight'. The 90-second film was written and directed by Sony Bravia 'balls' creative director Juan Cabral of Fallon London.
On 31st August 2007 Cadbury unveiled a £6.2m campaign for Dairy Milk featuring a gorilla playing the drum solo of Phil Collins' track 'In the Air Tonight'. The 90-second film was written and directed by Sony Bravia 'balls' creative director Juan Cabral of Fallon London.
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