Thursday, 24 September 2009

Chris Cunningham-Gucci Advert



Chris Cunningham is commissioned by Gucci to make an advert for a new fragrance? Pretty unlikely on paper. In practice it works brilliantly. The generic conventions are toyed with, the music is ethereal and the way the girl turns into a flower is beautiful. The images have Cunningham's artistic stamp all over them. I think this works well as a companion piece to Sheena Is A Parasite (binary opposites). The music is I Feel Love by Donna Summer (produced by Giorgio Moroder).

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