Rubber Johnny directed by Chris Cunningham

Chris Cunningham-Gucci Advert

Chris Cunningham is commissioned by Gucci to make an advert for a new fragrance? Pretty unlikely on paper. In practice it works brilliantly. The generic conventions are toyed with, the music is ethereal and the way the girl turns into a flower is beautiful. The images have Cunningham's artistic stamp all over them. I think this works well as a companion piece to Sheena Is A Parasite (binary opposites). The music is I Feel Love by Donna Summer (produced by Giorgio Moroder).

The Horrors-Sheena Is A Parasite

The simplicity and starkness of the images is what i find most appealing here. The band dressed in black and white, all eyeliner and staring into space and the way the visual violence of Sheena's convulsion match the chorus add up to a visually arresting video. The lighting too is sparse yet incredibly effective.